What is Buffet “All you can eat”?
The first “All-you-can-eat restaurant” was in Las Vegas by Herbert “Herb” Cobb McDonald in 1946 (The Las Vegas Sun, 2002), and then this type of Buffet has gained more popularity due to the flexibility of setting up.
Shabusen Yakiniku House opened in 1992 and Yakiniku means “Grilled meat” in Japanese (Shabusen Yakiniku House, 2017). Conveniently located right in Downtown Vancouver, 7 minutes walking from the Burrard station.
Food service and table presentation at Shabusen
- Portioning of food: Every order, you get 2-people portion for one dish
- Presenting of hot and cold food: Hot and cold food are being put on the same type of Asian room temperature plates. The presentation is simple and straight forward.
- Service types: ordering server and cook your food on the grill attached to the table
There are many indirect competitors due to the density of the population of Korean and Japanese communities in Vancouver. But in the area of Vancouver, there is a direct rival with the same set up which is Kyo Korean BBQ and Sushi House.
|Kyo Korean BBQ and Sushi house||Shabusen Yakiniku House|
|Location||2993 Granville Street, Vancouver||the 2nd floor at 202-755 Burrard Street downtown Vancouver|
|Lunch||From 11 a.m. till 3 p.m.||From 11 a.m. to 2:30 p.m.|
|Dinner||From 5 p.m. till 10 p.m. or 11 p.m. on weekends||From 5 p.m. till 10:30 p.m.|
|Prices for lunch and dinner||$17.95 to $22.95||$19.50 to $21.95 (with BBQ or holiday) and $1.5 per year for children from 3 to 10yrs|
|$18.95 for children (from 4 -10 yrs.’) and $35.95 for dinner||$33.95 for adults and $2.25 per year for children from 3 to 10yrs|
|Waste food||Will be charge with regular prices||Not mentioned|
Social media and reputation:
- Tripadvisor (2019): The recent score is 3.5/5 stars. #68 of 277 Japanese in Vancouver. #543 of 2,567 restaurants in Vancouver
- Instagram (2013): By observation at their official fan page, which is @Shabusen, had had 32 posts and 242 followers since the last post on May 23rd, 2013.
- Yelp Canada (2019): Yelp reviews Shabusen as a medium price and 3 stars restaurant.
Firstly, the Shabusen restaurant can make consumers who come at first feel surprised because of its distinctive buffet style. As usual, other buffet restaurants will display all kinds of their food in a food area, and then consumers can choose whatever they desire to eat as much as they can. However, at Shabusen, consumers just sit at tables, order food from lists as well as menus, and wait for servers to bring food to tables. Look at the menu, consumers can find “Leftover sushi rice is charged $0.50 apiece.” The reason why they do that is not wasting food at all. Consumers must think carefully and figure out how many portions they want to eat. From that, the food is eaten all, and the restaurant can minimize the left-over as well. This is also a plus for this restaurant’s sustainability. Unbelievable? Come and see it!
Come to Shabusen, consumers can taste Asian fusion food. With “All you can eat”, consumers can enjoy not only Japanese sushi but also Korean barbecue. The food here is amazing! They’re fresh and yummy!
The juice from fresh tuna or salmon sashimi comes out when you take a bite of it together with a strong flavor of wasabi, all of which can bring to heaven!
You cannot eat raw fish, can you? You must try California rolls here. It tastes delicious from creamy avocado, fresh crab meat and well-done seasoned rice.
Furthermore, don’t miss Korean barbecue here. It’s so much fun to grill chicken, beef or pork on your own. Shabusen offers a special experience of cooking your food on a coal grill stove attached to a table.
Customers can grill their meats then dipping them in the Korean BBQ sauce, and a beautiful smoking hot shabu-shabu (hot pot).
There is a variety of marinated meat, sushi, sashimi, and stir-fry dished. Enjoy your work! All the meat is outstanding seasoned, so whether it tastes good or not depends on how you cook it well. Of course, with Japanese cuisine, never miss shrimp tempura and chicken teriyaki! We will come back soon!
ATMOSPHERE AND DECORATION
The atmosphere of the Shabusen restaurant is very casual. The restaurant is on the second floor of a downtown building. When you enter the store, you can hear Western music with a good smell of BBQ. The store was always crowded with customers and staff. You can enjoy BBQ comfortably at peak times without being too crowded. The staff always responded to questions, so we got the impression of a good atmosphere. There are table seats and counter seats with grills for BBQ. The counter seats are adjacent to the sushi kitchen so you can eat while chef’s is cooking.
The decorations were decorated with traditional Japanese paintings and monuments. Also, there was a table imitating a ship and it was unique. The interior is bright with glass windows and stylish lamps that use the shape of the building. The restaurant has a cobblestone floor and a striped rug mat around the BBQ table. There is always a ventilator on the BBQ table. This is to prevent the smell of yakiniku from filling the store and to bring fresh air into the store. All rug mats use dark colors such as black and gray. This is to make the dirt less noticeable when the customer spills the sauce. The reason for using the stone tile floor is that it can be cleaned quickly. Also, the walls are white and yellow. This gives the customer a very bright atmosphere. Also, there is no step in the restaurant. this is because our customers have a wide range of age groups. Neon lamps were used in addition to normal lamps for lighting in the restaurant, that glows red and blue and were in the bar atmosphere.
One of the positive points of the restaurant is the waiting time for food is not too long. Consumers just wait around five to seven minutes to enjoy their food. This shows that the restaurant extremely focuses on the feeling of customers, which would increase the competitiveness of the restaurant within the area. Furthermore, tables are always cleaned after the customers finish their food, so customers who come later do not have to feel uncomfortable because of grease stains from previous customers. Moreover, although the number of customers coming to the restaurant was a lot, customers will use the washroom many times, the washroom is often cleaned and deodorized so that consumers will feel comfortable after each use. These are positive points that the restaurant is bringing to customers.
However, besides these positive points, the restaurant also has some problems that could decrease not only the interest but also the competition of the restaurant. First, although the owner understands that a lot of people want to come to experience their food and service, there are not enough waiting chairs for customers who are on the waiting list. Some customers have foot fatigue due to waiting too long without sitting, so they leave and go to other restaurants. This makes those customers feel unsatisfied, which decreases their interest in the restaurant. Second, the staff lack of soft skills such as greeting customers when they enter or leave the restaurant. This makes customers feel their presence is not respected. Moreover, customers who come to Shabusen for the first time will feel a little bit confused when they receive an ordering sheet. There is no staff to come to explain until the customers fill out wrong. This accidentally consumes a significant amount of time for ordering the food of the customers. If the restaurant could overcome these weaknesses, it could attract more customers and improve the reputation of the restaurant.
Kyo. (2019). Retrieved from https://www.kyobbq.com/main.php
Shabusen Yakiniku House. (2017). Retrieved from https://www.shabusenyakiniku.com/about
Strip visionary McDonald dies. (2002, July 9). The Last Vegas Sun. Retrieved from https://lasvegassun.com/news/2002/jul/09/strip-visionary-mcdonald-dies/
TripAdvisor Canada. (2019). Shabusen Yakiniku House. Retrieved from https://www.tripadvisor.ca/Restaurant_Review-g154943-d708889-Reviews-Shabusen_Yakiniku_House-Vancouver_British_Columbia.html
Yelp. (2019). Shabusen Yakiniku House. Retrieved from https://www.yelp.ca/biz/shabusen-yakiniku-house-vancouver-3